New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service.
According to the ‘OTT Video & TV Everywhere: Partners, Alternatives, and Competition’ report, more than 200 OTT video services are active in the US market as of the third quarter of 2017, with more than 100 active in the Canadian market. The report notes that 60 players introduced OTT video services during 2016 and 2017, while only seven services closed during that same period.
“Many OTT services are evolving to be complementary to the market’s largest players, instead of trying to compete directly against Netflix, Amazon, and Hulu. Also, consumers are increasingly self-aggregating their OTT and entertainment services—they are adopting primary entertainment content sources and supplementing those sources with complementary video options,” said Parks Associates.
From the article "More than 50% US broadband households subscribe to both pay-TV, OTT video service."
Forty-three percent of U.S. households with internet access have a security product with online capabilities such as a self-monitored smart camera, video doorbell or a professionally monitored securit...
New data from Parks Associates shows 22% of US households now receive their Internet and mobile services as part of a bundle. New Parks Associates research released at CES® 2025 shows that 22% of U...
There are now 348 standalone streaming services in the United States and Canada, down slightly from a post-pandemic high of 366 in 2022 but up significantly from 2015, when there were just 154, ac...
Amazon doesn’t disclose unit sales for its Ring division, but Ring and rival home security company SimpliSafe comprise one-fifth of the U.S. market for professional monitoring systems, according to da...
