More than 25% of all video viewing in broadband homes in the U.S. is taking place on venues besides the TV, according to fresh data from research firm, Parks Associates. That includes PCs, smartphones and tablets, and that’s also a weekly figure, underscoring that off-TV viewing is becoming a regular behavior for consumers. What’s more, about one-third of homes said they’d streamed a TV show in the past 30 days.
From the article, "More than 25% of Video Viewing is Off the TV; Ad Predictions for 2012" by Daisy Whitney
Adding services to "triple-play" bundles could boost monthly revenue per subscriber to $206 by 2010 from $148 today, Parks Associates said. Additional services could include TV-based caller ID and h...
Based on the survey findings, Parks Associates estimates that in the last 12 months, more than 41 million U.S. Web users had Internet security problems, more than 21 million had computer hardware an...
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"There's no precedent in my mind," Harry Wang, research analyst for Parks Associates said. The closest comparison would be the TV industry, Harry Wang said. Manufacturers selling analog sets toda...
