Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently operating in the U.S. market.
According to Parks, 60 companies have introduced over-the-top video services just since the beginning of 2016. Over that span, only seven OTT services in the U.S. have shuttered.
Notably, 53% of U.S. broadband households subscribe to both pay TV and at least one OTT service.
“Many OTT services are evolving to be complementary to the market’s largest players, instead of trying to compete directly against Netflix, Amazon and Hulu,” said Brett Sappington, senior director of research for Parks. “Also, consumers are increasingly self-aggregating their OTT and entertainment services—they are adopting primary entertainment content sources and supplementing those sources with complementary video options.”
From the article "More than 200 OTT services active in the U.S. market, research group says" by Daniel Frankel.
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