Twenty percent of U.S. internet households own a TV antenna, according to research firm Parks Associates’ ATSC 3.0: Impact and Opportunity for Video Services industry report. It also found that 12% more didn’t own an antenna but were planning to buy one in the next six months.
In addition, the report said about 30% of antenna owners prefer OTA for watching live news, and 20% choose OTA for live sports, TV shows, and movies.
“The percentage of antenna owners has remained steady over the last few years, creating a stable audience for broadcasters at a time when they are losing revenues from lost retransmission fees as consumers abandon pay TV for streaming services,” Alan Bullock, Parks Associates’ senior contributing analyst, said in a statement.
From the article, "More People Are Considering Buying an Antenna To Watch News, Sports, TV Shows, and Movies" by Shelby Brown
Right now, consumer use is all over the map. Homeowners lose interest in some technologies in a matter of months, and with others, like speakers and Google Home, usage doesn’t pick up until after the...
So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...
The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...
A recent survey by Parks Associates indicates that 17% of U.S. broadband households now own both an Internet-connected entertainment device and a smart home device. As voice interactions become more c...
