Just when you thought things could not get worse for pay TV…
This week Parks Associates published a new survey that showed the number of dissatisfied cable TV subscribers has doubled in just a few years. Even worse, only one-third of pay-TV subscribers are satisfied with their service.
“The pay-TV industry continues to experience worldwide growth, but the North American market is experiencing a decline in penetration,” Sappington said. “A combination of factors, including high monthly fees and a wide selection of OTT services, are pushing consumers away from traditional pay TV. Operators are now adjusting their strategies to address this new environment, including partnering with OTT video services or launching their own independent OTT services. Our research also shows that promotional options, including free or subsidized CPE, could entice potential Cord Cutters or Cord Shavers to keep their services.”
From the article "More Bad News for Traditional Pay TV" by Luke Bouma.
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The Apple TV came in fourth, behind Amazon's Fire TV, Google's second-place Chromecast and Roku's pack-leading set-top devices, in Parks Associates' tally of streaming device sales in 2014. Amazon and...
