Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for instance, there were 29 established and five new services launched in 2011. By 2015 those figures had risen to 65 and 33 respectively and now there are over 120 OTT services in the US, plus a further 30-40 in Canada.
From the article "Monetising OTT: The Key Factors" Chris Dziadul, Broadband World Forum, London.
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TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
