The shift has come, Parks said, as consumers watch less live video on traditional TVs—60% of all video watching took place on TVs in 2012 vs. just 44% at the end of 2017.
Parks’ report is somewhat counterintuitive to data YouTube released over the weekend, suggesting that viewership of its platform on traditional TVs is up 45% year over year in Europe.
From the article "Mobile Video Viewing Spiked 55% from 2015-2017, Research Group Says" by Daniel Frankel.
It also fits a wider trend. Speaking on a separate panel here, Parks Associates President and Chief Marketing Officer Elizabeth Parks cited research that the use of home Internet/mobile bundles have g...
Not everyone is so sanguine about an H2 recovery, however. “With inflation touching virtually every category, spending on consumer electronics may not be a top priority at present,” argues Sarah Lee,...
It is worth cross-checking this data with another from the Parks Associates consultancy : annual revenue from subscription to OTT sports platforms (transmission of video and audio content over the Int...
According to Parks Associates research, 31% of the US population resides in MDUs, and with new apartment construction continuing to grow, up 24.1% as of February 2023, internet service providers (ISPs...
