The shift has come, Parks said, as consumers watch less live video on traditional TVs—60% of all video watching took place on TVs in 2012 vs. just 44% at the end of 2017.
Parks’ report is somewhat counterintuitive to data YouTube released over the weekend, suggesting that viewership of its platform on traditional TVs is up 45% year over year in Europe.
From the article "Mobile Video Viewing Spiked 55% from 2015-2017, Research Group Says" by Daniel Frankel.
Users now spend an average of $73 a month on streaming, compared to $90 a month in 2021, according to recent data from the research firm Parks Associates, which conducts surveys of 10,000 US internet...
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