Parks Associates estimates 48% of U.S. smartphone owners use apps for daily information and entertainment, while 15% use the phone to order food and 12% use it to shop for physical goods.
While more than half of the companies have mobile sites or use responsive design, only 56% serve any mobile-formatted content to smartphone searchers, according to Pure Oxygen's report. Some 45% serve smartphone searchers via a dedicated mobile site. Zero mobile sites comply with Google's mobile configuration requirements, and 11% target smartphone users via responsive design techniques.
From the article, "Mobile SEO Risks Force Brands To Comply With Google Changes" by Laurie Sullivan.
Here's the concept: Many people today have gobs of digital photos, digital music, even digital movies stored on their home computers. That's nice, but users are tied to computers to get at their goo...
This was it. Cheryl Moseng looked at her telephone bill and felt enough was enough. She decided the time had come to sever the cord with her service provider …She chucked the bill and service provid...
Kurt Scherf, vice president of research at Parks Associates, a Dallas technology consultant, said that for now it is mainly music that will attract consumers to media-convergence products. "We se...
Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...
