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November 03, 2016
Internet of things, monitoring for insurance and mobile wallet expansion are three of the key emerging smartwatch app trends found in research by Parks Associates. Leading Smart Watch Apps: Insights into Wearable Use Cases also shows Apple Watch owners are more engaged with their devices than all other smartwatch owners. “The two primary smartwatch use cases are fitness tracking and notifications, but use cases such as mobile payments, smart home and security, and vehicle access are emerging,” says Chris Tweedt from Parks Associates.
From the article "Mobile Payments And IoT Trends For Smartwatches" by Christopher Brown.
Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...
According to the latest U.S. smartphone market share numbers from Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding a beefy 40% of the smartphone market. B...
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
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