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November 03, 2016
Internet of things, monitoring for insurance and mobile wallet expansion are three of the key emerging smartwatch app trends found in research by Parks Associates. Leading Smart Watch Apps: Insights into Wearable Use Cases also shows Apple Watch owners are more engaged with their devices than all other smartwatch owners. “The two primary smartwatch use cases are fitness tracking and notifications, but use cases such as mobile payments, smart home and security, and vehicle access are emerging,” says Chris Tweedt from Parks Associates.
From the article "Mobile Payments And IoT Trends For Smartwatches" by Christopher Brown.
“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...
That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
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