More than 40 million smartphone users tap at least one fitness or wellness app regularly, according to a new Parks Associates report. What's more, according to the report, connected mHealth devices represented 4 percent of U.S. machine-to-machine connections last year with the figure expected to double by 2019, and one in four heads of broadband-using households currently are using an app to track fitness or calories.
Increasing mHealth technology adoption may provide a huge market opportunity for mobile carriers who align connected health businesses with connected living strategies, explains Jennifer Kent, Parks Associates' director, research quality and innovation. But there are more than a few obstacles, she tells FierceMobileHealthcare.
"Success in the wellness and fitness space requires a particular relationship with consumers--that is, consumers must see the carrier brand as one that enables quality experiences," Kent tells FierceMobileHealthcare in an email interview.
From the article "Mobile health app use poses market opportunity for carriers" by Judy Mottl.
Reserve soon–only a little over a week away! Hosting over 250 senior executives, the Parks Associates Connected Health Summit spotlights health technologies as part of the Internet of Things (IoT) phe...
“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...
More than 25% of US smartphone owners make use of mobile payment apps at least once a month, research from Parks Associates reveals. “More than 3m retailers combined accept Apple Pay and Android Pay,...
We compare two major analyses of 2016 digital health funding, note a tender opportunity and an award in UK, and two more chapters of the Theranos Story. The ActiveProtective CEO responds to Reader and...
