More than 40 million smartphone users tap at least one fitness or wellness app regularly, according to a new Parks Associates report. What's more, according to the report, connected mHealth devices represented 4 percent of U.S. machine-to-machine connections last year with the figure expected to double by 2019, and one in four heads of broadband-using households currently are using an app to track fitness or calories.
Increasing mHealth technology adoption may provide a huge market opportunity for mobile carriers who align connected health businesses with connected living strategies, explains Jennifer Kent, Parks Associates' director, research quality and innovation. But there are more than a few obstacles, she tells FierceMobileHealthcare.
"Success in the wellness and fitness space requires a particular relationship with consumers--that is, consumers must see the carrier brand as one that enables quality experiences," Kent tells FierceMobileHealthcare in an email interview.
From the article "Mobile health app use poses market opportunity for carriers" by Judy Mottl.
The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device. The high...
A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 per...
According to a new Parks Associates report, churn rates for OTT video services are 19% of U.S. broadband households, which would mean that about one in five households have cancelled an OTT service in...
For those who think Amazon has the clout to steal away Netflix subscribers, the logic there isn't too easy to follow: the $9 price point for the new service simply isn't compelling enough to siphon aw...
