More than 40 million smartphone users tap at least one fitness or wellness app regularly, according to a new Parks Associates report. What's more, according to the report, connected mHealth devices represented 4 percent of U.S. machine-to-machine connections last year with the figure expected to double by 2019, and one in four heads of broadband-using households currently are using an app to track fitness or calories.
Increasing mHealth technology adoption may provide a huge market opportunity for mobile carriers who align connected health businesses with connected living strategies, explains Jennifer Kent, Parks Associates' director, research quality and innovation. But there are more than a few obstacles, she tells FierceMobileHealthcare.
"Success in the wellness and fitness space requires a particular relationship with consumers--that is, consumers must see the carrier brand as one that enables quality experiences," Kent tells FierceMobileHealthcare in an email interview.
From the article "Mobile health app use poses market opportunity for carriers" by Judy Mottl.
Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...
Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...
This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...
Out with the old and in with the high-tech. A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now w...
