What's more, Parks Associates found that about seven in 10 Americans watch a short video on their phones each day. Meanwhile, 20% of mobile video viewers spend a half hour or more watching short-form videos, such as music videos or YouTube clips.
This all sounds well and good, but the road ahead will be paved with some potholes. One of the biggest is the growth in ad avoidance technology. About 20% of smartphone users now block ads on their mobile Web browsers, a 90% increase over the year before, according to PageFair, a technology and analytics firm.
From the article "Mobile Drives Ad Spend & Content Creation, But Hurdles Remain" by Daisy Whitney.
For a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner with the c...
It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants,...
Parks Associates estimates that over the past five years, the number of SVOD services has more than doubled, to 271. And projections are that subscription streaming will grow at a faster clip than any...
As cable providers continue to jack up prices and flail at efforts to improve customer service, more and more users are cutting the cord and embracing over the air (OTA) broadcasts via antenna. One re...
