The study was carried out by research specialists Parks Associates, which highlighted how with more of us using IoT devices and everyone having multiple online accounts, there are potentially rich pickings for cybercriminals via domestic broadband channels.
"Services that guard against identity theft can add value to any service bundle, from broadband VAS to insurance policies," said Brad Russell, Research Director, Connected Home, Parks Associates. "Roughly 50% of all US broadband households are very interested in identity theft protection services, so adding this type of solution to a service bundle will automatically boost its value."
From the article "Millions of US broadband users falling victim to identity theft" by Rob Clymo.
About half of nearly 200 surveyed residential security dealer respondents anticipate revenue growth of at least 10% in 2019 as compared to the prior year. That is according to Security Sales & Integra...
But by the end of the 20th century that market growth leveled off and stagnated. Fast-forward to the past 10 years, with heightened acceleration the past three to five, and (according to Parks Associa...
CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...
Parks Associates’ new whitepaper “Smart Locks and Access Control Supply Chain: Scaling Innovation,” developed in partnership with PassiveBolt, highlights the rise in demand for secured smart spaces, t...
