The study was carried out by research specialists Parks Associates, which highlighted how with more of us using IoT devices and everyone having multiple online accounts, there are potentially rich pickings for cybercriminals via domestic broadband channels.
"Services that guard against identity theft can add value to any service bundle, from broadband VAS to insurance policies," said Brad Russell, Research Director, Connected Home, Parks Associates. "Roughly 50% of all US broadband households are very interested in identity theft protection services, so adding this type of solution to a service bundle will automatically boost its value."
From the article "Millions of US broadband users falling victim to identity theft" by Rob Clymo.
A recent Parks Associates report reveals that 68 percent of U.S. smartphone owners listen to streaming music every day, for an average of 45 minutes per day. Amazon Prime Music emerged as the most pop...
A recent article in Multichannel News provided new findings from Parks Associates showing that 40 percent of U.S. pay TV subscribers used TV Everywhere options in 2015, up from 22 percent in 2013. "TV...
Another recent Parks Associates report found that 70 percent of U.S. security dealers currently install or plan to install some type of interactive smart-home device or system within their residential...
Less than half of caregivers with a smartphone use apps aimed at caregivers, according to a report by Parks Associates. — MobiHealthNews From the article "Morning Read: Pharma Changes Afoot As Vale...
