Twenty-three percent of broadband households headed by millennials have completely opted out of traditional pay-TV service for over-the-top (OTT) streaming, a Parks Associates survey found.
The percentage exceeds the national average of 15 percent among U.S. broadband households that have completely cut the cord.
From the article "Millennials Lead Way Among OTT-Only Households" by www.twice.com
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
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