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June 13, 2016
Twenty-three percent of broadband households headed by millennials have completely opted out of traditional pay-TV service for over-the-top (OTT) streaming, a Parks Associates survey found.
The percentage exceeds the national average of 15 percent among U.S. broadband households that have completely cut the cord.
From the article "Millennials Lead Way Among OTT-Only Households" by www.twice.com
Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
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Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...
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