Millennials will represent the largest group of shoppers when it comes to Smart Home and consumer electronics purchases this holiday season, with 46 percent of younger consumers indicating “high intentions” to buy at least one device and 36 percent planning to give one as a gift, according to a survey by Parks Associates.
The Parks Associates report amplifies a study of expected activity by Millennials as Black Friday, the recognized kick off to the holiday season, approaches. Over 50 percent of millennial consumers feel that they are “better connected” and able to find information more quickly than retail associates, according to Zebra Technologies’ Global Shopper Study released this week.
From the article "Millennials Lead Smart Home Holiday Season Shopping" by David Kaplan.
More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans fro...
In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu....
As of this writing, there are 235 over-the-top [OTT] video services available in the U.S., according to market tracker Parks Associates. And even though customers are increasingly doing away with thei...
The tech giant is racing to catch up to the dominant streaming players. Amazon Prime Video is in 200 countries while Netflix is in more than 190 countries. Apple also has a smaller share of the str...
