The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenues and $1.2 billion of over-the-top (OTT) revenues.
The survey also found that while 68 percent of people still use traditional cable, nearly 92 percent use video streaming for television, movies, sports or music.
Although 62 percent of viewers watch cable TV and use at least one streaming platform, nearly 30 percent of Americans now exclusively use video streaming services.
From the article "Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds" by Valerie Bauman.
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Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD exe...
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OTT video is hot. A recent report from Parks Associates predicted that video streaming services will accelerate globally over the next 5 years, with more than 310 million connected households having a...
