Providing market intelligence for more than 35 years

In The News

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells.

IoT research firm Parks Associates says 9% of U.S. broadband households report "high intentions" to purchase a voice-enabled system over the holidays, compared to 14% who plan to buy a smart doorbell.

The popularity of Wi-Fi doorbells could put the category on pace to drive "similar adoption levels of smart thermostats and connected lighting products," says Parks SVP Elizabeth Parks. 

From the article "Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday" by Julie Jacobson.

Previously In The News

Streamer eyes yardage as 68% of US households watch NFL

The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed...

Smart Homes: The Power, the Pleasure and the Pain

Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of...

A Home Robot Could Be Amazon's Next Gamble

Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households. "It's not a breakout product, but it's far and ah...

Amazon just announced 5 offerings to shake up the home security market

It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...