Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells.
IoT research firm Parks Associates says 9% of U.S. broadband households report "high intentions" to purchase a voice-enabled system over the holidays, compared to 14% who plan to buy a smart doorbell.
The popularity of Wi-Fi doorbells could put the category on pace to drive "similar adoption levels of smart thermostats and connected lighting products," says Parks SVP Elizabeth Parks.
From the article "Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday" by Julie Jacobson.
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...
Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...
Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics f...
