Providing market intelligence for more than 35 years

In The News

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells.

IoT research firm Parks Associates says 9% of U.S. broadband households report "high intentions" to purchase a voice-enabled system over the holidays, compared to 14% who plan to buy a smart doorbell.

The popularity of Wi-Fi doorbells could put the category on pace to drive "similar adoption levels of smart thermostats and connected lighting products," says Parks SVP Elizabeth Parks. 

From the article "Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday" by Julie Jacobson.

Previously In The News

5 Reasons Why a New Apple TV Will Launch This Fall (AAPL)

Apple slashed the Apple TV price to $69 in an attempt to retain market share, but the ancient Apple TV hardware was hardly competitive. Parks Associates released a report showing that in 2014, Appl...

22 percent of smartwatch owners plan to use it for home control, automation

Parks Associates analysts say that mobile devices are becoming the de facto controllers for home automation, with apps as the critical interface between the user and the home. For example, nearly 50%...

New council will guide family caregivers to available tools

Inns told MobiHealthNews in an email that because family caregivers do not identify as caregivers, they do not seek out the caregiver tools that could help them, so the council wants to build awarenes...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...