Providing market intelligence for more than 35 years

In The News

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells.

IoT research firm Parks Associates says 9% of U.S. broadband households report "high intentions" to purchase a voice-enabled system over the holidays, compared to 14% who plan to buy a smart doorbell.

The popularity of Wi-Fi doorbells could put the category on pace to drive "similar adoption levels of smart thermostats and connected lighting products," says Parks SVP Elizabeth Parks. 

From the article "Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday" by Julie Jacobson.

Previously In The News

Study: Netflix Has Lowest Churn Rate Among OTT Services

Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...

OTT Churn Rate At 19 Percent In The U.S.

The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...

Report: U.S. OTT Adoption Up 12 Percent

OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data. Parks Associates notes that adoption of OTT video subscriptions h...

Sling TV, Showtime, CBS Gaining Ground in OTT Share

Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...