Providing market intelligence for more than 35 years

In The News

Microsoft IT outage: What the world would look like without internet

Beyond the obvious forms of communication (WhatsApp, Zoom, social media, email, etc.), the number of internet-connected devices per household in the US now stands at around 17 (it was one or two in the early 2000s), according to research released by Parks Associates in January.

From the article, "Microsoft IT outage: What the world would look like without internet" by Iain Akerman

Previously In The News

Shifts in Cloud DVR deployments

Cloud DVR has begun to take hold worldwide, thanks to its ability to offer potentially infinite recording and time/place shifted content to subscribers, far beyond the storage offered by the home Set-...

Amazon just soared past Apple in the streaming TV market

Amazon's Fire TV set-top box is more popular than Apple TV, according to the latest survey from Parks Associates. Roku, however, is still the king of the digital streaming space. Parks Associates l...

Your home could become one giant iPhone, courtesy of Apple

Any developers building apps for HomeKit have to use the same safety guidelines as the device makers themselves — this means they need clear, overt privacy policies and must follow Apple's guidelines...

Over a third share HBO NOW, other streaming passwords

It makes sense for the phenomenon to be so widespread: after all, why would two roommates or family members or even good friends have separate video streaming accounts when they can share a subscripti...