Beyond the obvious forms of communication (WhatsApp, Zoom, social media, email, etc.), the number of internet-connected devices per household in the US now stands at around 17 (it was one or two in the early 2000s), according to research released by Parks Associates in January.
From the article, "Microsoft IT outage: What the world would look like without internet" by Iain Akerman
Findings from research and analysis firm Parks Associates research show that 31 per cent of US broadband households have multiple OTT service subscriptions, representing nearly one-half of the 63 per...
Parks Associates research shows that 26 per cent of US broadband households now own a smart home device, up from 19 per cent at the end of 2015. “In the last two years, smart home device ownership...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
