"There's no precedent in my mind," Harry Wang, research analyst for Parks Associates said.
The closest comparison would be the TV industry, Harry Wang said. Manufacturers selling analog sets today are telling consumers that government coupons will be available in 2008 to help pay for converters that will make it possible for the TVs to receive digital signals. Starting Feb. 17, 2009, TV networks will be required to broadcast only digital programming.
"The PC purchase is more dependent on how badly they need to upgrade their existing one," Harry Wang said.
Other experts are equally skeptical whether there's much Microsoft can do now to drive Vista sales later. Gartner, for example, said offering Vista coupons is unlikely to boost sales because of the cost of upgrading an XP PC. Besides the additional $49 and $79 consumers would reportedly pay for Vista Home Basic and Home Premium, respectively, there's also the cost of having a retailer or reseller install the new OS.
Wang agrees. "Price will be an important factor."
From the article "Microsoft Entices Holiday Shoppers With 250 Vista-Ready Product," by Antone Gonsalves.
Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...
Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NB...
Ultra HDTV sets are steadily growing -- but they won’t reach a dominant majority of U.S. TV homes that currently have HDTV for another decade. Market researcher Parks Associates says by 2024 to...
Over-the-top TV platforms may be growing, but OTT providers may not be getting an apportioned amount of revenues from users. A third-quarter 2014 survey says 11% of all U.S. broadband home relying...
