Roku is the most popular brand of streaming media players in the U.S., according to a study by Parks Associates, a Dallas market research and consulting firm that specializes in consumer technology products. Streaming devices are becoming more and more popular. About 36 percent of U.S. households with broadband have at least one streaming media player — up from 27 percent last year, the study found.
From the article "Meet The Texas A&M Grad And DVR Inventor Who Turned Us Into Binge TV Watchers" by Melissa Repko.
Parents strive to keep up with and stay on top of their offspring’s viewing habits which are again transforming as the young generation is rapidly developing into the most important target group for O...
Parks Associates announced new European research today at CES 2016 showing that over 50% of households in the UK, France, Germany and Spain planning to buy a flat-panel TV in the next 12 months consid...
Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...
According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...
