Because canceling something online can be so easy, you tend to see higher cancellation rates across the streaming TV industry, said Glenn Hower, a senior analyst at the market research firm Parks Associates. Although just 1 percent of cancellations are by viewers discontinuing a free trial, many people appear to be spending a matter of months on a streaming service before switching.
“The churn numbers tend to be pretty high, indicating there are a substantial number of consumers subscribing to a service for a short time and then bailing out,” Hower said. Studies by Parks Associates have found that, on average, streaming services manage to hang on to customers for little more than a year. Netflix enjoys more staying power than most, retaining customers for an average length of 3.5 years, according to Hower.
From the article "Meet the sometime-streamer: TV watchers who sign up for one show — then cancel" by Brian Fung.
According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices. With high numbers of str...
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...
While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...
