The real-time bidding digital ad market is expected to reach $1.6 billion in 2012, according to Parks Associates. But the RTB market is shrouded in mystery, split up among a half-dozen major players from Google's AdEx to Yahoo's Right Media and AppNexus.
Who are the biggest spenders? It's hard to know precisely, but in August data provided to Ad Age, publisher Rubicon Project is giving some clues. Rubicon, like Pubmatic and Google's Admeld, helps publishers maximize the value of their ad inventory, so it sees a big chunk of the ad market, and knows how much advertisers are bidding, and paying, for ads.
From the article, "Meet the Biggest Advertisers in RTB" by Jason Del Rey.
New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...
Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...
Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...
So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...
