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According to Parks Associates' latest security dealer survey, familiarity with the Matter standard among dealers has increased to 24% in 2023, up from 16% in 2022. However, there's still a significant gap in awareness.
From the article, "Matter Standard Revolutionizes Smart Home Interoperability: Challenges and Opportunities" by Rizwan Shah
Meanwhile, connected TV viewing continues to increase, and connected TV apps are playing a role in driving the growth. Research firm Parks Associates teamed up with online video shop Ooyala to study v...
Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest i...
According to new research from Parks Associates, 71% of consumer electronics buyers only consider one brand when when making a purchase. Factoring into that consideration (or lack thereof) is price (w...
Parks Associates estimates that worldwide revenues from OTT subscription revenues will double to $30 billion in 2020 from $15 billion in 2015. It also says OTT video subscriptions have increased by 12...
