We all relish the chance to “turn our brains off” and let something or someone else tell us what we want. In fact, Netflix users pay a nominal monthly fee for just this kind of service.
The streaming platform doesn’t just feature a bevy of movies and TV shows that zap into whatever productivity someone conjures up on a given day. It takes those viewing choices and, via an artificial intelligence algorithm, aggregates similar shows and movies to keep individual watchers coming back for more.
The procedure has paid dividends, saving Netflix $1 billion annually. Research done by Parks Associates notes Netflix is present in 52 percent of U.S. broadband homes — more than its competitors — and had just a 5 percent cancellation rate at the close of 2015.
From the article "Marketing With A.I: 4 Real-Time Strategies to Connect With Customers" by Judi Hand.
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
Almost 75% of consumers who said they plan to purchase a smart home device deem it essential that it connects seamlessly to other products in their home electronic network, according to a new study fr...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
If Apple does come out with a new Apple TV, it will be the first update to the product line in two years. Apple's rivals have been hard at work updating their streaming boxes in that time, so it's no...
