According to Dina Abdelrazik, a research analyst at Parks Associates, 34 per cent of millennials (defined as those born between 1982 and 1998) have a security system.
Fourteen per cent have a self-installed security system, and three per cent have a self-monitored system. In comparison, only six per cent of all U.S. broadband households have a DIY system and two per cent have a MIY system.
“Security adoption is highest among young, affluent and educated consumers with children at home,” she adds. “Security providers looking to penetrate this key demographic may turn to DIY solutions as a method of expanding their customer pool.”
From the article "Marketing to millennials, a generation investing in home security" by Ellen Cools.
About one-third of internet users stream cable TV without paying for it by using credentials of someone they don't live with, according to Parks Associates. The TV industry's losses from password shar...
HBO Max has become the bellwether that investors are watching to see whether AT&T can execute its entertainment vision. “Out of all their financials, it’s just a small part of AT&T,” said Brett Sap...
The leading provider of Cloud-Based campus card payment solutions, CardSmith, and Apriva, the leading provider of end-to-end wireless transactions and secure information solutions, announced that they...
When it comes to streaming set-top boxes, the Apple TV may get most of the attention, but it's not the device used by most in the US for streaming video. According to a new study by the research fi...
