The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accommodate smart speakers alone by 2021, according to Parks Associates.
From the article "Marketing Finds Its Voice" by Ryan Joe.
“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior...
PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...
For consumers, Amazon owning Eero could make it easier to set up and manage the wide range of wireless devices in their homes. “A number of companies have been trying to address a very real pain po...
According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...
