Brett Sappington, senior director of research at Dallas-based Parks Associates, said that how AT&T markets and invests in DirecTV Now during the second half of 2017 could provide an indication as to how it will prioritize streaming TV moving forward. The Dallas telco otherwise has reason to play its preferences close to its chest, Sappington said.
“If you’ve hired someone to be in charge of DirecTV Now, you don’t want to tell them, ‘you’re a nice-to-have, but traditional is where we’re focusing our business,’” he said.
Sappington said that indicators could include whether and to what extent AT&T packages original content specifically for DirecTV Now and how licensing deals are structured to equip the service with the best options for consumers. Bundling options and every day marketing investments will also be an indicator. The company is already offering DirecTV Now as a $10 add-on for unlimited wireless plans.
From the article "Marketing could reveal AT&T’s future TV priorities, analyst says" by Shawn Shinneman.
According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...
According to a report released July, Parks Associates found that 59 percent of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. Netflix’s deals with pay TV companies helped it surpa...
The hottest smart-home purchase this holiday season is likely to be a smart video doorbell. As many as 14% of U.S. households with broadband access say they're pretty likely to buy the device that...
According to an analysis produced by Parks Associates, about one-third of internet users stream cable TV by using the login credentials of someone they don’t live with. The firm estimated that passwor...
