Thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates that more than half of the thermostats sold in the United States will be “smart.” And one of the biggest players in the market is Nest, offered by Google parent-company Alphabet, which makes much of its revenue by tracking our behavior and selling us targeted ads.
From the article "Many Consumers Wary Of Giving Up Data To Smart Devices, Even With Inducements" by Andrea Peterson & Hayley Tsukayama.
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Brian Cooley will look at whether technology can make the case that we keep doing almost everything from home. He'll talk with Jennifer Kent, senior director at Parks Associates; Paul Lee, global head...
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Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
