Thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates that more than half of the thermostats sold in the United States will be “smart.” And one of the biggest players in the market is Nest, offered by Google parent-company Alphabet, which makes much of its revenue by tracking our behavior and selling us targeted ads.
From the article "Many Consumers Wary Of Giving Up Data To Smart Devices, Even With Inducements" by Andrea Peterson & Hayley Tsukayama.
Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...
The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...
But it's the move into healthcare that's the most exciting. You see, right now, digital healthcare and wearapeutics is a "small" market, worth about $5.7 billion in 2015, according to IoT marketing...
The survey was conducted online by Parks Associates on behalf of Coldwell Banker within the United States from 6-9 June, 2016 through a third party via its omnibus product. The survey was conducted am...
