In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shopping were product research, barcode scanning and interaction with the retailer or brand app.
That study also found that many (42%) of U.S. smartphone owners bought something through their mobile device in the last month.
However, the market is hardly uniform. For example, men are more likely than women to purchase using a mobile device, according to the Hipcricket survey. They are also more likely to compare prices via mobile while in a retail store.
And a majority (54%) of Target shoppers used a mobile commerce app while shopping for electronics, compared to fewer (38%) of Walmart shoppers, according to the Parks Associates study.
From the article, "Many Consumers Prepped for Mobile Holiday Shopping" by Chuck Martin.
Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...
Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...
This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...
As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours pe...
