In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shopping were product research, barcode scanning and interaction with the retailer or brand app.
That study also found that many (42%) of U.S. smartphone owners bought something through their mobile device in the last month.
However, the market is hardly uniform. For example, men are more likely than women to purchase using a mobile device, according to the Hipcricket survey. They are also more likely to compare prices via mobile while in a retail store.
And a majority (54%) of Target shoppers used a mobile commerce app while shopping for electronics, compared to fewer (38%) of Walmart shoppers, according to the Parks Associates study.
From the article, "Many Consumers Prepped for Mobile Holiday Shopping" by Chuck Martin.
Parks Associates estimates 608,000 households will have multiservice residential gateways by the end of 2001, but demand is expected to explode by 2004. By 2005, yearly demand is expected to be up t...
A survey of online gamers from 2006 by Parks Associates found that the “power gamers” that account for 30 percent of retail revenue are just 11 percent of the online gaming population. The majority...
A The set top maker Pace has already seen a great year with increased sales and it would seem to be a trend that is set to last up until at least 2013, according to a new report compiled by Parks As...
Daniel Ballon, a policy fellow in technology studies at San Francisco-based think tank Pacific Research Institute (PRI), gave a presentation on "The Future of Broadband" that looked at the market fo...
