According to new research from Parks Associates, 71% of consumer electronics buyers only consider one brand when when making a purchase. Factoring into that consideration (or lack thereof) is price (which was cited by 15% of buyers as their reason for considering only one brand), product quality (cited by 10%) and general brand preference (19%).
“Brand strength comes from a variety of factors, like high-quality and disruptive products,” Barbara Kraus, director of research for Parks Associates, tells Marketing Daily. “Of course, marketing plays into that. You have to get the name out there.”
From the article "Many CE Shoppers Considering Only One Brand" by Aaron Baar.
People living in only 1 in 10 homes with broadband are “very interested” in connected health services, like a personal health coach, a remote health monitoring app that connects to and notifies a heal...
New research from Parks Associates shows 41 percent of U.S. homes with wifi plan to purchase a smart appliance or other wifi-connected household device in the next 12 months. The international rese...
Dyn, the sites' common DNS provider, said its investigation showed that many of the compromised smart devices had been infected with a malware because of inadequate security protections. Since then, m...
As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...
