According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bourne claims that 68% of all viewers still aren’t satisfied with the range of content currently available to them, even though they are paying an average of $86 per month (not including the cost of broadband) for access.
From the article "Managing for the Optimized Content Bundle" by Darcy Antonellis.
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...
In late 2014, Amazon launched the Fire TV Stick for $40. Compared to the $100 Fire TV box that launched earlier that year, the Stick had significant performance hiccups, and the first version of its r...
Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...
