Providing market intelligence for more than 35 years

In The News

Major increase in Europe 4K TV appeal

Parks Associates claims that roughly 17% of broadband households in the UK, France, Germany, and Spain are planning to buy a flat-panel TV in the next year and over 50% consider 4K “an important or very important feature of their next model”.

From the article "Major increase in Europe 4K TV appeal" by Andrew McDonald.

Previously In The News

Research: 6% US homes will have pay-TV OTT in 12 months

New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

Analyst: 52% US households dual pay-TV/SVoD

According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...