The leading feature when purchasing a smartwatch is long battery life, followed by whether it is simple to operate, according to Parks Associates. The most important features after this are water resistance, activity tracking capabilities, GPS, and last, a heart rate monitor.
From the article "Long Battery Life Now Top Feature For Smartwatch Buyers" by Chuck Martin.
A study from Parks Associates, a leading authority in consumer and market research, shows a concerning trend in security threats stemming from smart device use. The “Privacy and Data Protection for...
According to a Parks Associates study, over 30% of US residents live in apartments and multi-family units and 50% report experiencing network issues. From the article, "Actelis Launches Unique, Ult...
According to consumer technology research firm Parks Associates, the average home with a smart home device has more than seven smart home devices. Although they serve different functions, those soluti...
As of the end of 2022, 41% of American homes have one or more connected devices, and almost a third of homes have more than three devices, according to data from Parks Associates. From the article...
