The leading feature when purchasing a smartwatch is long battery life, followed by whether it is simple to operate, according to Parks Associates. The most important features after this are water resistance, activity tracking capabilities, GPS, and last, a heart rate monitor.
From the article "Long Battery Life Now Top Feature For Smartwatch Buyers" by Chuck Martin.
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Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...
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