The leading feature when purchasing a smartwatch is long battery life, followed by whether it is simple to operate, according to Parks Associates. The most important features after this are water resistance, activity tracking capabilities, GPS, and last, a heart rate monitor.
From the article "Long Battery Life Now Top Feature For Smartwatch Buyers" by Chuck Martin.
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As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...
