In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content, primarily from over-the-air TV channels.
Looking at all TV viewing among young consumers 18-34, over one-quarter comes from live TV-video services This includes pay TV, over-the-air channels, and live streaming.
From the article "Live TV Viewing Strong Among Millennials" by Wayne Friedman.
In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
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Parks Associates has announced new research showing more than one-fourth, or 28 percent, of US broadband households own a smart speaker with voice assistant. The international research firm will discu...
