But director of research at research firm Parks Associates, is more sanguine.
“Advertising is all about attracting attention,” he pointed out, and live 360-view content is certainly attention-grabbing.
He noted that live 360-degree promotions of some kinds of products or services –- think vacations, auto test drives, destinations or events — could “provide a level of immersion that is pretty compelling.”
From the article "Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?" by Barry Levine.
Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...
Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...
Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...
In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...
