But director of research at research firm Parks Associates, is more sanguine.
“Advertising is all about attracting attention,” he pointed out, and live 360-view content is certainly attention-grabbing.
He noted that live 360-degree promotions of some kinds of products or services –- think vacations, auto test drives, destinations or events — could “provide a level of immersion that is pretty compelling.”
From the article "Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?" by Barry Levine.
Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...
More than 25% of US smartphone owners make use of mobile payment apps at least once a month, research from Parks Associates reveals. “More than 3m retailers combined accept Apple Pay and Android Pay,...
This Editor was interested in what the organizers of the annual Connected Health Summit, now taking place in San Diego, are seeing as the differences in the digital health and remote monitoring sector...
Wireless data usage is growing steadily from 2015 to 2016 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless d...
