Level 3 is finding that as its OTT video providers have matured beyond the development stage, the next steps will be focused on providing richer content and ensuring a favorable user experience.
Given the array of choices and pricing package that users have for online video, consumers are not shy about trying out various services.
A recent Parks Associates study revealed that 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months as consumers experimented with new services.
From the article "Level 3: OTT providers rank quality, multi-CDN and segmented content as top priorities" by Sean Buckley.
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
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